Trade Marketing

Trade Marketing

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We provide customers with on-line access to a customised suite of detailed reports that gets the right information to the right people.

We offer:

Strategy and Tactics: Services to develop and implement key strategies and tactics, based on market insights

Insight (Data Collection and Action Planning): Retail frontline Field Specialists trained to conduct mystery shopping, Customer service evaluations, image consistency inspections, promotional surveys, competitor inspections and sales audits.

In-Store Training and Knowledge Transfer: Specialists to train on-site and educate the store’s frontline sales employees on product knowledge and correct selling behaviours to drive higher sales conversion.

Retail Merchandising: Dedicated field teams to optimise brand presence at retail outlets via display installations and visuals for companies in highly competitive categories, where product volumes are driven by impulse purchase at point-of-sale

Retail Merchandising Monitoring: Dedicated field teams to monitor a company’s brand presence at retail outlets.