Article originally published in the BUSINESSDAY Newspaper on 03/02/2026
https://businessday.ng/news/article/outdated-sales-structures-are-costing-nigerian-businesses-growth-tamy-consulting/
Outdated sales and distribution structures are limiting growth opportunities for Nigerian businesses and exposing them to rising execution costs, sales advisory firm Tamy Consulting has warned.
The firm said many organisations across Nigeria continue to rely on legacy sales models that no longer align with current market conditions, resulting in weak visibility, poor accountability, and delayed decision-making that ultimately undermine revenue performance.
According to Tamy Consulting, shifts in customer behaviour, increasing competitive pressure, and higher route-to-market costs are making traditional, manually driven sales structures increasingly inefficient. Companies that fail to modernise their sales execution systems risk revenue leakage and inconsistent market performance.
The consulting firm said businesses that have invested in structured sales planning, real-time reporting, and disciplined performance management are achieving more stable and predictable results compared with organisations still dependent on delayed reporting cycles and fragmented market data.
Tamy Consulting works with business leaders to redesign sales systems by aligning people, processes, and technology to reflect today’s market realities. Its services include sales model design, route-to-market optimisation, distributor performance management, and the deployment of sales technology aimed at improving execution quality and performance control.
The firm noted that clear key performance indicators, routine performance reviews, and access to accurate market data are becoming critical tools for sustaining growth rather than optional management practices.
With experience across sectors such as FMCG, manufacturing, telecommunications, and financial services, Tamy Consulting said it continues to support organisations across Nigeria and West Africa in building scalable, execution-focused sales systems.
As Nigerian companies prepare for growth in 2026, the firm said addressing structural weaknesses in sales and distribution will be essential for businesses seeking to compete effectively and grow sustainably in an increasingly challenging operating environment.
