Sales objections are part of the game but how you respond to them is what separates good salespeople from great ones.
Here are two of the most common objections and how to turn them around:
- “It’s too expensive.”
Rather than rushing to offer a discount, shift the focus to value. Highlight how your solution delivers long-term savings, boosts productivity, or increases revenue. Help them see the return on investment, not just the upfront cost.
- “We don’t need this right now.”
This often means the prospect hasn’t connected the solution to a pressing need. Ask thoughtful questions to uncover pain points. Then, show them how delaying action could cost more in time, money, or missed opportunities.
Pro Tip: The secret to overcoming objections is active listening, responding with empathy, and making it clear that your goal is to solve their problems – not just make a sale.
Which objection do you hear most often in your line of work? Get intouch for more tips.
